Found by Sheep

My name is Rachel Foong and I collect interesting stuff I find on the web for my own reference.

Read, and enjoy.

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Dec 05
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Dec 04
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The 3 R’s of Marketing | Business Blogs

Build Your REPUTATION constantly
Strengthen your RELATIONSHIPS continually
Create a community of REFEREES and REFERRALS

Here are five tips to consider on how you can maximise your 3 – R’s.

  1. Consolidate your current client relationships
    Don’t lose sight of your existing clients in hot pursuit of new ones. It costs five times as much to attract a new client than it does to keep a client. Pareto’s Law states that 20% of your customers will give you 80% of your new business and new referrals. Go through your data-base and identify the top 20% and review how you can optimise these relationships for the long term.
  2. Seek referrals from your community
    Write down a list of your community of people – clients, suppliers, colleagues, associates, and other possible contacts. Identify potential advocates that can help promote your message, give feedback on your service or expertise. At the same time you can help support them in their objectives. As someone once said “Shine the light on others and you shine even brighter.
  3. Host an ‘information’ event
    You can quickly build your profile and credibility by hosting your own information sessions inviting your clients, their friends and your community. Partner up with other complimentary affiliates and you have a great opportunity to showcase your business, your profile and your services.
  4. Write and get published on-line
    Build your reputation as an expert and write, blog, twitter and YouTube online. Spread the word on your expertise and you spread the word on your business. It can take time and a commitment to write and create articles but it can be an effective tool to promote you and your business without it costing a cent.
  5. Support your local community
    Explore your local community, within 10 kilometres of where you live and work there will be an abundance of business opportunities and new relationships that could be valuable to you and your business. Find something you are passionate about, where you want to commit your time. Not only will you feel good about the positive contribution you are making in your community but it could provide you a great platform to market your business.

Ultimately manage your reputation, relationships and referrals and it will provide you and your business multiple benefits, both at a personal and business level.

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Dec 03
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Facebook | Statistics (Just for side reference)

Statistics

Company Figures
  • More than 350 million active users
  • 50% of our active users log on to Facebook in any given day
  • More than 35 million users update their status each day
  • More than 55 million status updates posted each day
  • More than 2.5 billion photos uploaded to the site each month
  • More than 3.5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week
  • More than 3.5 million events created each month
  • More than 1.6 million active Pages on Facebook
  • More than 700,000 local businesses have active Pages on Facebook
  • Pages have created more than 5.3 billion fans

Average User Figures
  • Average user has 130 friends on the site
  • Average user sends 8 friend requests per month
  • Average user spends more than 55 minutes per day on Facebook
  • Average user clicks the Like button on 9 pieces of content each month
  • Average user writes 25 comments on Facebook content each month
  • Average user becomes a fan of 2 Pages each month
  • Average user is invited to 3 events per month
  • Average user is a member of 12 groups

International Growth
  • More than 70 translations available on the site
  • About 70% of Facebook users are outside the United States
  • Over 300,000 users helped translate the site through the translations application

Platform
  • More than one million developers and entrepreneurs from more than 180 countries
  • Every month, more than 70% of Facebook users engage with Platform applications
  • More than 350,000 active applications currently on Facebook Platform
  • More than 250 applications have more than one million monthly active users
  • More than 15,000 websites, devices and applications have implemented Facebook Connect since its general availability in December 2008 

Mobile
  • There are more than 65 million active users currently accessing Facebook through their mobile devices.
  • People that use Facebook on their mobile devices are almost 50% more active on Facebook than non-mobile users.
  • There are more than 180 mobile operators in 60 countries working to deploy and promote Facebook mobile products

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David Bowie & The Arcade Fire - Wake Up

Somethin’ filled up
my heart with nothin’,
someone told me not to cry.

But now that I’m older,
my heart’s colder,
and I can see that it’s a lie.

Children wake up,
hold your mistake up,
before they turn the summer into dust.

If the children don’t grow up,
our bodies get bigger but our hearts get torn up.
We’re just a million little gods causin’ rain storms turnin’ every good thing to
rust.

I guess we’ll just have to adjust.

With my lightnin’ bolts a glowin’
I can see where I am goin’ to be
when the reaper he reaches and touches my hand.

With my lightnin’ bolts a glowin’
I can see where I am goin’
With my lightnin’ bolts a glowin’
I can see where I am, go-go, where I am

You’d better look out below

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Dec 02
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Google: Zeitgeist 2009 for Malaysia (RT @sochews)

Fastest Rising

  1. facebook login
  2. michael jackson
  3. elizabeth wong
  4. utusan malaysia
  5. dragonica
  6. oh bulan
  7. jobsmalaysia
  8. twitter
  9. tagged.com
  10. 4shared

Newsmakers

  1. elizabeth wong
  2. manohara odelia pinot
  3. zakiah anas
  4. nizar
  5. kartika
  6. fasha sandha
  7. khalid samad
  8. najib
  9. ong tee keat
  10. sufiah yusof

Headlines

  1. h1n1
  2. earth hour
  3. 1malaysia
  4. budget 2010
  5. 15 malaysia
  6. khidmat negara 2010 
  7. super typhoon parma
  8. solar eclipse
  9. padang indonesia
  10. tsunami 2009

Local Songs

  1. khatimah cinta
  2. cinta gila
  3. cari johoh
  4. dan sebenarnya
  5. pakai buang
  6. situasi
  7. tanpa
  8. bunga angkasa
  9. jeritan batinku
  10. kucing hitam

Most Popular

  1. facebok
  2. friendster
  3. yahoo
  4. myspace
  5. yahoo mail
  6. gmail
  7. berita harian
  8. tagged
  9. malaysia kini
  10. youtube

Entertainers

  1. zee avi
  2. yuna
  3. hafiz af
  4. aril af
  5. tiz zaqyah
  6. julie woon
  7. stacy
  8. tomok
  9. bunkface
  10. linda onn

Sports

  1. 1malaysia F1
  2. kelate.net
  3. f1 sepang
  4. motogp
  5. BAM malaysia
  6. FAM
  7. lee chong wei
  8. hijau kuning
  9. gofutsal
  10. badminton super series

Local Food

  1. masakan melayu
  2. kuih tradisional
  3. puding karamel
  4. biskut raya
  5. kek coklat
  6. nasi beriani
  7. puding roti
  8. karipap
  9. daging
  10. cucur udang

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Dec 01
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The Global Language Monitor » Top Words of 2009

The Top Words of 2009 

Phrase             Comments

1.         Twitter — The ability to encapsulate human thought in 140 characters

2.         Obama — The word stem transforms into scores of new words like ObamaCare

3.         H1N1 — The formal (and politically correct) name for Swine Flu

4.         Stimulus — The $800 billion aid package meant to help mend the US economy

5.         Vampire — Vampires are very much en vogue, now the symbol of unrequited love

6.         2.0 — The 2.0 suffix is attached to the next generation of everything

7.         Deficit — Lessons from history are dire warnings here

8.         Hadron — Ephemeral particles subject to collision in the Large Hadron Collider

9.         Healthcare — The direction of which is the subject of intense debate in the US

10.        Transparency — Elusive goal for which many 21st c. governments are striving

11.        Outrage — In response to large bonuses handed out to ‘bailed-out’ companies

12.        Bonus — The incentive pay packages that came to symbolize greed and excess

13.        Unemployed — And underemployed amount to close to 20% of US workforce

14.        Foreclosure — Forced eviction for not keeping up with the mortgage payments

15.        Cartel — In Mexico, at the center of the battle over drug trafficking

The Top Phrases of 2009

Phrase                         Comments

1.         King of Pop –Elvis was ‘The King;’ MJ had to settle for ‘King of Pop’

2.         Obama-mania — One of the scores of words from the Obama-word stem

3.         Climate Change — Considered politically neutral compared to global warming

4.         Swine Flu — Popular name for the illness caused by the H1N1 virus

5.         Too Large to Fail — Institutions that are deemed necessary for financial stability

6.         Cloud Computing — Using the Internet for a variety of computer services

7.         Public Option — The ability to buy health insurance from a government entity

8.         Jai Ho! — A Hindi shout of joy or accomplishment

9.         Mayan Calendar — Consists of various ‘cycles,’ one of which ends on 12/21/2012

10.       God Particle — The hadron, believed to hold the secrets of the Big Bang

The Top Names of 2009

Name                           Comments

1.         Barack Obama — It was Obama’s year, though MJ nearly eclipsed in the end

2.         Michael Jackson — Eclipses Obama on internet though lags in traditional media

3.         Mobama — Mrs. Obama, sometimes as a fashion Icon

4.         Large Hadron Collider — The Trillion dollar ‘aton smasher’ buried outside Geneva

5.         Neda Agha Sultan — Iranian woman killed in the post-election demonstrations

6.         Nancy Pelosi –The Democratic Speaker of the US House

7.         M.  Ahmadinejad — The president of Iran, once again

8.         Hamid Karzai — The winner of Afghanistan’s disputed election

9.         Rahm Emmanuel — Bringing ‘Chicago-style politics’ to the Administration

10.       Sonia Sotomayor — The first Hispanic woman on the US Supreme Court

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Nov 30
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40% of People "Friend" Brands on Facebook

Digital marketing company Razorfish has just launched its third annual FEED survey of 1,000 “connected consumers.” The survey is focused on online consumer behavior. This year Facebook and Twitter feature prominently. 40% of respondents “friended” brands on Facebook, while 25% reported following brands on Twitter.

What’s more, Razorfish found that consumers access brands on Twitter and Facebook mainly for deals and promotions.

Of those who follow a brand on Twitter, nearly 44% reported that access to exclusive deals is the main reason. On Facebook or MySpace, 37% said that access to exclusive deals or offers was their main reason for friending brands.

Over 1/4 of respondents reported having followed a brand on Twitter, which is encouraging news for companies wanting to use Twitter to promote themselves.

43.5% reported following a brand to get “exclusive deals or offerings,” which again is a statistic that companies should take note of.

An even higher percentage of respondents have “friended” a brand on Facebook - a whopping 40%. Considering that Facebook is a social network that started out as a way for college kids to network, this is a statistic that will make companies and organizations take note. If you want brand recognition on the Web, according to these statistics there’s a very good chance that Facebook is a place you want to be.

A smaller percentage follow a brand on Facebook for exclusive deals or offers (36.9%) - but still a majority.

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